Org-level outcomePinnacle Media · AdForge workspace
HoYoLAB
Community-scale engagement with disciplined creative throughput.
What changed for the org
- Comparable experiments across beats and regions
- Angles and variants tied to one messaging spine
- Less rework when priorities shift mid-quarter
Operating at community scale means constant content demand—announcements, beats, and seasonal beats all competing for attention. Fragmented tooling made it difficult to keep messaging coherent across regions and surfaces.
Pinnacle Media helped the team anchor research, hooks, and variations in one governed workspace so experiments stay comparable week over week. AdForge ties angles to outcomes without naming individuals in every update.
Leadership gets a single narrative thread: what shipped, what was learned, and what to scale next.