Org-level outcomePinnacle Media · AdForge workspace
Publix
Large retail media programs with coordinated creative ops.
What changed for the org
- One spine for seasonal and local variations
- Regional teams iterate inside visible guardrails
- Retail cadence with reviewable lineage for leadership
Operating at scale across markets, a grocery org needs research, promos, and creative to stay attached to the same seasonal and brand rules. Distributed tools once meant duplicate work and mixed signals.
Pinnacle Media structured the pipeline so messaging, variations, and performance notes live in one system of record. Teams still move at retail speed, but every touchpoint traces to the same brief lineage in AdForge.
Handoffs between central and regional stakeholders got calmer—less debate, clearer next steps after every review.