Org-level outcomePinnacle Media · AdForge workspace
Sana
Wellness positioning with clearer handoffs between teams.
What changed for the org
- Warm copy that still maps to approved claims
- Localization inherits the same insight map
- Less rework when positioning tightens mid-year
Sana balances warmth in the brand voice with the need to substantiate promises. Disjointed tooling made it hard to keep every line inside the same story arc.
Partnering with Pinnacle Media, research, angles, and creative versions live together so localization and refreshes inherit the same insights. AdForge removes the silent drift that happens when files multiply.
The org spends less time reconciling decks and more time improving the product story.